I am getting an early jump start on my Christmas shopping this evening. Turns out, I'm the one who's got the early surprise by YOOX.com, an online luxury store. A short film "A Dinner Party in Milano" just got released as a new interactive online shopping experience by YOOX. The short film features five couples with distinct personal styles, Simply Chic, Globetrotter, Party, Artsy and Festive Spirit. Each of the style represents a unique gallery of gifts put together by YOOX for this coming holiday. That's not all, the idea is simple yet brilliant. Instead of flipping through pages of lookbooks, you can directly click on any item you like while the video is playing. For example, you can click on the Valentino dress while the Simply Chic couple walks across the room, or the Missoni Home table cloth as the camera pan through the dinner table. The film will pause, a small window will pop-up giving you full detail and option to purchase the item you are interested in. Almost like a game I say, play and shop at the same time. Keep you entertained while you can enjoy the fun of online shopping. I love it, click, shop then play again.
In all Italian celebrations, there wouldn't be much of a party without a all-taking-care-of mamma. Excluisve 'Dress To Cook" capsule holiday collection aprons by top designers and artists are also included to give a special thank you to all mothers. Are you a bambino di mamma?
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