Pigalle x Nike Air Raid

Pigalle Paris, the brand that puts its love of both basketball and fashion together. With the two elements, the Parisian brand continue to gain attention and awareness for many. Recently, they had released their Nike Air Raid x Pigalle Basketball Collab Collection. Inspired by basketball, the collection takes the aesthetic based around texture, and two mono-tone color; fuschia and white. The design is subtle and minimal. For more details about these new kicks by Pigalle x Nike, check here.



Mercedes-Benz Start Up 2014

Mercedes-Benz Start Up is beginning its fourth year of operations and the next nationwide search for fashion’s rising stars starts this summer with three stops:Victoria (British Columbia) on August 12 and 13Gatineau (Quebec) on August 18 and 19, and Burlington (Ontario) on August 20 and 21. As the program prepares to enter its next phase, IMG Fashion and Mercedes-Benz Canada are pleased to announce the evolution of the Mercedes-Benz Start Up program.

Launched in 2011 in response to an industry need to discover, mentor and foster the careers of Canada’s emerging fashion designers; the program set out to weave across the country and provide these designers a platform to succeed in their own local environment. Through a wide-ranging network of professional mentors, designers were given access to expertise that would help them hone their craft and prepare for the world of fashion business.

Commencing today, the fully re-launched MBStartUp.com website is the place for designers to apply to the program and where fashion fans can keep up-to-date on designer and program news. To be eligible to participate, designers must have a registered Canadian business that has been operating for less than five years. Deadline for applications is Monday, July 14, 2014.

If their application is accepted, designers will present their collection and business plan to a seasoned judging panel that will consult, assess and evaluate whether the designer is ready for the next step. From there, a select group of designers will have the opportunity to move forward and present their collection on the local runway the following day. This three-city, semi-final phase will produce six designers who will then participate in the national finale at World MasterCard Fashion Week in October 2014.

At this finale, one of the finalists will be chosen as the Awarded Designer. This designer will receive continued mentorship from the panel of experts, editorial coverage across leading domestic and international publications (including editorial support from FASHION Magazine), and a fully produced solo runway show in Toronto at the Fall Collections Event in March 2015. And new this season, the Awarded Designer will also receive a $30,000 bursary that will be administered by an experienced mentoring team who will guide and support the designer’s vision while ensuring that the funds are used most equitably.

Each year the Mercedes-Benz Start Up program gains momentum and evolves in order to meet the current needs of the industry landscape,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties. “While the mentoring of designers in order to teach them how to establish long-term sustainable business remains the main goal of MBSU,  the new additional monetary award, makes it possible for us to give designers much needed financial support, while also teaching them how to spend their money wisely.” 

Mercedes-Benz Canada’s Director of Communications and Public Relations, JoAnne Caza said, “It has been extremely gratifying and rewarding to see the progress of many very talented emerging Canadian designers as they participated in the Mercedes-Benz Start Up program over the course of the last three years.  We are thrilled by how well the overall program has been accepted by the fashion industry at large and by these new designers who now better understand its mandate and want to be part of it. We are delighted to be fully committed for another three years and we have made several important changes that will ensure a more robust infrastructure that will ultimately benefit even more emerging Canadian designers.”

Past Awarded Designers, Martin LimDUYMalorie Urbanovitch and Cécile Raizonville of Matière Noire, received international accolades and have enjoyed many exclusive benefits and opportunities through the program, demonstrating the numerous advantages and tangible benefits to potential program participants for the 2014-2015 cycle.



Where Style Meets Stampede by The CORE

The CORE (TD Square/Holt Renfrew) kicks off stampede with its signature Style Rodeo
June 23, 2014, CALGARY, AB  – on Wednesday July 2nd from 11:00am to 2:00pm The CORE (TD Square/Holt Renfrew) invites the public to participate in the CORE’s Stampede-themed, Style Rodeo. This style-savvy competition includes different events within the CORE shopping centre, for a chance to win amazing prizes from select retailers in addition to the grand prize - a meet & greet with Keith Urban!
“We wanted to host a community-driven event, mirroring the way the Stampede Rodeo engages Calgarian’s every year, yet add a fashionable twist,” stated Kim Bogner, Marketing Director of the CORE. “The event will allow the CORE to highlight some of our incredible retailers and their offerings in addition to helping participants get into the stampede spirit.”
The Style Rodeo will be located on the second level (+15) of the centre in front of Kernals and Holt Renfrew. The contest will include four competitions: Shoe Toss, Eating Contest, Wild Mannequin Dressing and Garment Bag Race. Competitors must fill out a ballot to participate at each station, which will then be included in a draw for a chance to win the grand prize, in addition to smaller prizes provided by sponsoring retailers. Prizes are non-transferable and there is no cost to enter. Multiple entries for the grand prize draw and additional prizes are permitted.
To amplify the spirit of Stampede, Country105 will be on location playing today’s best country hits and internationally adored Tucker the horse will be in the centre showcasing his latest tricks. Tucker is a 5-year-old Quarter Horse that has traveled all over the world. Whether it’s starring in his latest film in Los Angeles, greeting guests in the Fairmont Hotel in Vancouver, or riding up the elevator to the top of the Calgary Tower (twice!), Tucker loves the spotlight.
Event Details:
What: The CORE’s Style Rodeo
Where: The CORE (TD Square/Holt Renfrew) second level (+15) in front of Kernals and Holt Renfrew
When: Wednesday, July 2, 2014. 11:00am – 2:00pm
For more information on the CORE, visit coreshopping.ca



Berlin fashion Film Festival 2014

The third edition of the Berlin fashion Film Festival (BfFF) will take place this July 2014 during Berlin Fashion Week. The BfFF 2014 programme consists of four public screenings on July 9 at the Arsenal Kino 1 and the BfFF 2014 Awards and After-party on July 10 at ehemaliges Stummfilmkino Delphi.
Over 70 films out of the 700 + submissions have been judged by an A-list jury, including advertising icon Michael Conrad, Serviceplan’s executive creative director worldwide Maik Kähler, producer and YouTube hero Casey Neistat, Vimeo’s lead curator Jordan McGarry, CEO and founder of Not Just a Label Stefan Siegel, Art Director of ESMOD Munich Ingo Brack, SOPOPULAR designer Daniel Blechmann, Lady Gaga’s hair stylist Charlie Le Mindu, advertising directors quartet MEGAFORCE, Senior Editor of Interview Magazine Herald Peters, Philipp Jung of M.A.N.D.Y, and the creative director of 55DSL Andrea Rosso.
The films, featuring award winning actors and actresses such as Christopher Walken, Javier Bardem, Cate Blanchett, Kate Winslet, and Jessica Chastain, will be awarded during the BfFF 2014 Awards and After-party, followed by an exclusive presentation by artist Andrey Bartenev (Russia).

The BfFF has set itself apart from other international fashion film festivals by focusing on the quality of the event. “We want to make sure that everything from our jury and designer selection, to our film curation, and event production reaches the highest standards, states Niccolo Montanari, co-founder of the BfFF.
During its second edition alone, the BfFF became known as “One of the most important events of Berlin Fashion Week (vogue.it), with over 1,500 selected visitors and more than 200 media outlets worldwide featuring the event.
Want to find out more, check here.

Andrey Bartenev

from Niccolo Montanari


MYKITA + Maison Martin Margiela 

Made From Cool

About the Berlin fashion Film Festival:
Berlin fashion Film Festival is a curated event focused on fashion film, an upcoming genre considered to be the future of fashion marketing. Branded short films, fashion-focused TV commercials, and avant-garde presentations awarded by an A-list international jury form the content basis of the Berlin fashion Film Festival. The Berlin fashion Film Festival aims to become the point of reference for professionals from the advertising, film and fashion industries.

All photos courtesy of BfFF.


Juun.J x Josh Luke The Global Pop-up Store Project

Juun.J and Josh Luke teamed up this summer 2014 to create a limited capsule collection, The Global Pop-up Store Project. The collab collection feature items range from t-shirts, sweatshirts, new era caps and bomber jackets. Between June 13th to July 6th, exclusive pop-up shop are hosted by eleven top retailers around the world. After July 6th, the collection will be available to be purchased on-line. For more information check here

"Josh Luke presents classic and powerful modern graphic arts," says the designer, who previously collaborated with Luke on a series of looks for the F/W 2014-15 collection. "His works and signs are strong. His graphics are classic, yet futuristic, which perfectly created a modern edge to this collection." - Interview Mag


Interview Magazine


Street Art Project by Google Cultural Institute

The Google Cultural Institute is an online initiative with a team of dedicated googlers, aiming to build a tool to organize the world's information and make it universally accessible and useful. Their mission is to digitally preserve the world's diverse heritage to educate and inspire future generation. Google has teamed up with hunderds of museums, cultural institutions and archives to host the world's largest cultural treasure online. This week, they launched their latest Street Art Project to feature over 5000 images and around 100 exhibitions of street art online. Graffiti and street art are an underground movement and the life span of some of these street work of art are often as short as days. Street Art Project by Google Cultural Institute encapsulates the impact of iconic street arts of our culture and our future generation, discover more about the Street Art Project here



VAMPS 13 by Takayuki Okada Photo Exhibition

To celebrate the launch of VAMPS 13 photobook by Takayuki Okada, a photo exhibition will be held from June 6th to 16th at the Shibuya Parco Museum. The exhibition features exclusive photos from World Tour siege live in Japan, New York and six other cities. In addition to VAMPS 13's pre-release, items range from phone case, tee shirts and key chains are available to be purchase at the exhibition. VAMPS fan, you don't want to miss this! For more information about the exhibition and the photobook, check here or the VAMPS official site

Venue: Parco Museum Shibuya Parco Part 1.3 F
Period: 2014/06/06 (Fri) -2014/06/16 (Mon)  10:00 to 21:00 and 18:00 Heijo ※ The last day. ※ Admission until 30 minutes before the Heijo.

Parco Art