H&M Studio AW16

Feminine strength and individuality

Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character. They walked a specially created runway that had the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.

The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft. There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.

“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.

Nicolas Godin of Air produced an original track “Mystery Lake” exclusively for the show, with a choir singing live at the venue to heighten the mood. 600 international editors and guests attended the show held during Paris Fashion Week, with a global audience watching live at studio.hm.com.

H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. This limited-edition collection will be availa
ble in 200 stores, as well as online, from September 8.

H&M Press



The Coppélia Pique Ready-to-wear Autumn-Winter 2016/2017 collection celebrates the universal myth of unrequited love in a modern Renaissance. 

The woman lover is standing in a pictorial composition among young patrician ladies, warrior princesses and dragons. 

As in the paintings of Francesca da Rimini and Paolo Malatesta, or the representations of Saint Michael and the Dragon, the sword is the catalyst of a transformation, changing the woman into a dragon, and then into a divinity.

The cycle starts with the birth of the lover. The wound reflects the pain of her teenage and, as she affirms herself as a woman, she becomes a dragon, a deified figure.

The idea of stabing is used as a metaphor which is also to be found in the sets of cuts and the superimpositions of fabrics. Precious fabrics are arranged with sportswear technical fabrics. 

The lines are inspired by the uniforms and ceremonial outfits of the Officers. Asymmetries of forms are combined with a strong contrast between bright colors (vermilion, indigo, golden green) and more classical colors, ( midnight blue, grey and black). This colorful palette is highlighted by a tinge of gold. 

This collection epitomizes Baudelaire's poem "The Death of Lovers" and reveals the existing contradiction in the modern woman torn, in a world of passion, light games and mirror effects, between androgyny and femininity.

Credit pictures : coutesy by Coppélia Pique


Prada Women’s Fall/Winter 2016

For the 2016 Fall Winter Prada show, AMO takes inspiration from the traditional public stages and
places of civic ceremonies.

Placed around the periphery of the room, a system of balconies and tribunes defines the central 
space. Similar, yet different they create an imbalanced symmetry. A raised viewing platform is 
inserted into the middle of the room, dominating the catwalk.

This assemblage of structures breaks through the building, expanding outside the room. It creates an 
oneiric passage from street to show. Guests gather on the balconies, tribunes and central platform in 
crowds according to a series of spatial hierarchies. No longer bystanders, they become active 
participants in the ritual unfolding around them.

Tridimensional patches of red and black alter the simplicity of the structure, while dramatic lighting 
enhances the uneven texture of the OSB wood cladding. 

The dark and enigmatic chiaroscuro atmosphere is enhanced by a theatrical use of scarlet light that emphasize the subtle detailing of the structure.

Credits: OMA/AMO