Malika Couture Lookbook Campaign + Lookbook 2013 Fall


Production/Art Direction: Gar&Mann:L Productions/ +Paul Lee+Jack McLee
Photography: Gar&Mann:L Productions/ +Paul Lee
Model: Carmen L (Garmann L) / Sophia Model

MALIKA is a brand that creates clothing for conscious, modern women. It’s a contemporary woman’s line inspired by the traditions and cultures from across the globe; This trans seasonal line is fluent in innovative silhouettes and mesmerizing styles. The Collections presented each season represent the very modern synergy between fashion and lifestyle.

The brand’s philosophy is based around three core Values:
Quality: The one key factor that cannot be compromised in the making of this brand is its Quality, both in terms of the fabric and the timeless design that makes you want to wear and love a “Malika ” piece for many years to come.
Affordability of the brand: High quality does not necessarily entail high price. We bring exceptional value to our customers by collaborating with new setups, like ourselves, that gives us an opportunity to grow together while maintaining low cost.
Social Consciousness: We make a honest effort to collaborate with companies that abide by fair trade and fair labor principles, where Workers are treated with the respect they deserve and are paid fair wages.




Production/Art Direction: Gar&Mann:L Productions/ +Paul Lee+Jack McLee
Videography: Gar&Mann:L Productions/ +Jack McLee
Model: Carmen L (Garmann L)/ Sophia Model

About the designer:
Born and raised in India where lush vibrant colors, rich textile and hand embroidery are way of life, Malika developed an early interest in art & design. Her life in India helped her understand craftsmanship while her move to Canada has enriched her creative side; the blend of these two worlds enabled her to develop a signature style that exudes quality with modern elegance.

In 2007 Malika moved to New York City to attend the prestigious Parsons School of Design where her work was presented at Lord & Taylor’s 2008 line debut. While at Parsons Malika had an opportunity to intern for design houses such as Khan Lucas, Ralph Lauren, Red Cat Group and John Varvatos.

Malika launched her collection in summer of 2012 at Passione Boutique; Malika couture was Mercedes- Benz-start up semifinalist, a show that is a national platform to discover and support emerging Canadian fashion designers.

For more please visit http://www.malikacouture.com/ and http://www.passione.ca/
Shop at: 102 524-17th Avenue SW, Calgary, AB. Tel: 403-275-3737

Photo & Video Credit: Gar&Mann:L Productions/ +Paul Lee+Jack McLee. ALL RIGHTS RESERVED.


Gar&Mann:L x Karsten Gypsy Popwich

Street is gonna be the next high-fash. What? Just Skate.

Photographer: +Paul Lee/ Gar&Mann:L
Model: Karsten Gypsy Popwich



Nicole Kidman for Jimmy Choo Autumn Winter 2013 Campaign

Nicole Kidman + lustful Jimmy Choo heels accessories + sexy roll out of bed bubikopf. I see a new, sexy-chic, seductive Nicole Kidman aside from her being the blonde classic American beauty seen from screens and her glamorous personal life. Often depicted as the fragile, frightened, protection seeking roles in movies, in the Jimmy Choo A/W13, she embodied the aesthetic of the flappers in the 20's, empowered as the new breed of women, they are sexy, they do as they pleased, they are powerful, they are adventurous with no fear, they flout social and sexual norm and challenge the traditional male role in their society. Always in trend with nothing compromised. Enough of the philosophic discussion, love love love this campaign and the collection. Oh God I'm so in love with her.

"Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. The campaign video explores the film noir genre and references the tension of Hitchcock’s empowered heroines to convey the feminine power, luxury, and sexiness evoked by the collection. Photographer Mikael Jansson portrays Kidman as the seductive protagonist in a series of images that hint at the brand’s recurring themes of empowered glamour." - Jimmy Choo.com

Source: us.jimmychoo.com, peoplestylewatch.com