Last Week April 22nd, Prada 'The Iconoclasts' 2015 was unveiled for the first time in Beijing, China. Three special cocktail party was put together for over 1000 guests in In88, China World Mall and SKP Prada store. To celebrate the launch of The Iconoclasts, visionary costume designers was invited to take over the visual identities of the three location. Each incorporating their unique personal touch of sartorial drama from London, Paris and New York, where they have been previously presented in-store installations during A/W 2015 fashion weeks.
SKP / Arianne Phillips
"It is with great anticipation and excitement to be reunited with Prada in Beijing, launching The Iconoclasts alongside esteemed costume designers and fellow colleagues Milena Canonero and Michael Wilkinson+Tim Martin.” - Arianne Phillips
In88 / Milena Canonero
“It is very exciting to have this opportunity to display my project in China. I have a great love for that country, its history and traditions. I am interested in seeing how people will react to our Iconoclasts.” - Milena Canonero
China World Mall / Michael Wilkinson + Tim Martin
“The Iconoclasts journey for us meant playing with surprises, contrasts and rich, luxurious fabrics. Being in a place as culturally rich as Beijing, only adds to the experience. Wor- king in costume design, film design, in all design, is about collaborating with others and shaping initial ideas into great ones. But everyone has a unique direction. It’s been fascinating to see the varied worlds that each of us has fashioned from Prada’s Spring Summer 2015 collection: expressive, heightened, and mysterious worlds...all from the same source of inspiration.” - Michael Wilkinson + Tim Martin