According to the launch of window design, it is expected to be deployed in a Gucci exclusive comics published on the official Facebook page of Gucci Japan and fashion magazine SPUR, videos publishing online, a multi-media campaign. The multi-media campaign consist of Araki manga and video creations entitled 「徐倫、GUCCIで飛ぶ」"Fly Jorin, in GUCCI". The work speaks of a girl 空条徐倫 "Kuujou Jorin" who inherited a collection of Gucci as a keepsake from her mother. Tempted and invited by the mystery of her mother's vintage heritage, Jorin's journey beyond time and space has begun.
"Through out the creative process of the collaboration, we were continuously mutually inspired by each others work." as Hirohiko Araki and Frida Giannini reclaimed.
「徐倫、GUCCIで飛ぶ」"Fly Jorin, in GUCCI"
Photocredit: Gucci. 荒木飛呂彦. Spur Magazine.