JNBY (Hangzhou JNBY Finery Co. Ltd.) was established in 1994 and is one of the pioneering designer-based enterprise in China. The enterprise today consists of the following brands - JNBY, jnby by JNBY, Croquis and LESS. Today, JNBY is a international specialty retailer that operates with a linear business module to incorporate all aspects from product development, production, logistics to retail and customer service. It is one of the most influential brands in China, and has successfully gained recognition in foreign markets with the support of its clients. JNBY concept stores are an extension of of the brand's modern, architectural design aesthetic. Our vision of an all natural brand is mirrored in the industrial and clean elements of the store space and fixtures. The raw and open visual displays act as a canvas for the product.
Photo Credit: Binzento Vincente