Y-3 Autumn/Winter 2014-15 campaign, shot by Cedric Buchet with creative direction by Lloyd&Co, visualizes Y-3's examination of superhero vision for the season with two main characters -- the hero and the villain. "Superheroes might be the world's only remaining hope." Is the message of a playful, surreal, and optimistic Y-3 collection and its subsequent marketing materials that examine the tension of good vs. evil. The characters slowly emerge from the haze of smoke to face-off against one another in the ultimate battle to find "Justice for All".
"The collection pays homage to the couturiers of the 60's. I wanted to infuse this spirit into it. I was also thinking of superheroes and the kind of clothes they wear. Cut for an active and fighting life style. So I brought these two worlds together," - Yohji Yamamoto.
Source: Adidas Y_3
Source:
Adidas Y-3
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