2016-03-01

Prada Women’s Fall/Winter 2016


For the 2016 Fall Winter Prada show, AMO takes inspiration from the traditional public stages and
places of civic ceremonies.

Placed around the periphery of the room, a system of balconies and tribunes defines the central 
space. Similar, yet different they create an imbalanced symmetry. A raised viewing platform is 
inserted into the middle of the room, dominating the catwalk.

This assemblage of structures breaks through the building, expanding outside the room. It creates an 
oneiric passage from street to show. Guests gather on the balconies, tribunes and central platform in 
crowds according to a series of spatial hierarchies. No longer bystanders, they become active 
participants in the ritual unfolding around them.

Tridimensional patches of red and black alter the simplicity of the structure, while dramatic lighting 
enhances the uneven texture of the OSB wood cladding. 

The dark and enigmatic chiaroscuro atmosphere is enhanced by a theatrical use of scarlet light that emphasize the subtle detailing of the structure.












Credits: OMA/AMO

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