Hudson’s Bay returns for its fifth year as the Official Fashion Retailer and as an Official Red Carpet Sponsor for the 40th Toronto International Film Festival. As an Official Red Carpet Sponsor, “Stars on Stripes” will reveal the hottest red carpet looks as talent walk the Hudson’s Bay carpets at this year’s Festival.
Hudson’s Bay will also have 25 interactive promotional ‘shoefie’ carpets set up around Toronto and in store at Hudson’s Bay Queen, Yorkdale and Sherway Gardens locations, as part of its “Stars on Stripes” initiative. Festival-goers are invited to take a ‘shoefie’ of themselves on one of the HBC promotional carpets. If they choose to post their “shoefies” to Twitter or Instagram, tagging #starsonstripes and @hudsonsbay, they’ll be given a chance to win a VIP shopping experience and tickets to a closing night TIFF film.