Triumph celebrates the label's 100th anniversary with iconic Amourette & "Stand Up for Fit" Campaign. Gar&Mann:L and Vinegar Designs Lab are invited to participate and celebrate this special moment with Triumph. In celebration of the bra’s 100th anniversary, Triumph releases a new addition to its iconic Amourette collection. Amourette Spotlight is the modern version of the classic line featuring an exquisite graphical floral lace design accompanied by the familiar comfortable cut that accentuates feminine curves, while providing amazing support and comfort all day long.
Triumph continues its tradition of listening to women around the world to create iconic lingerie. A recent survey uncovered a global trend when it comes to issues and frustrations around finding the perfect fit. The survey revealed that fit is crucial not only for completing the ideal fashion look, but also improves overall confidence. Triumph discovered 76% of the world’s women are still wearing the wrong size bra.
Triumph also discovered that 30% of women, globally, have never experienced a proper bra fitting. Of the women surveyed, 73% agreed that poorly fitting lingerie affected their confidence, and negatively impacted their working day; and in some cases their performance.
“At Triumph, we believe in providing the best fitting lingerie for every shape and occasion. The perfect lingerie can dramatically improve the way you look and give you confidence and we believe that the first step to your perfect fit is to receive advice from experts who can offer correct measurement with advice on tailored cuts to flatter your natural body shape,” says Eszter Szijarto, Triumph’s head of brand marketing. “‘Stand Up for Fit’ is Triumph’s mission to help women discover their actual bra size and to break down the barriers when searching for advice on lingerie and personal fittings.”
Amourette Spotlight is available in classic black and white core colours and can be found at select Hudson’s Bay locations, and fine lingerie stores across Canada. Triumph recommends that women get fitted every 6 months by an experienced bra fit stylist. Simply book an appointment by emailing Bra.Fittings.ca@triumph.com or drop in to receive a personal fitting with an expert Triumph store advisor at select Hudson’s Bay locations. For more information visit Triumph.
About Triumph International
Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, Sloggi®, Valisère® and HOM®. Globally, Triumph serves 40,000 wholesale customers and sells its products in over 2,000 Triumph Stores. For more information, visit www.triumph.com.
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