2015-11-12

KATY PERRY BRINGS FASHION, FANTASY AND FUN TO H&M'S SPECTACULAR HOLIDAY CAMPAIGN


H&M’s Holiday 2015 commercial is the ultimate celebration of the season. Katy first appears as a fairy before conjuring to life an unbelievable cast of characters, from life-sized gingerbread men, to oversized presents on roller skates and giant teddy bears. The action is fast-paced and ever-changing, with Katy giving every scene her own twist. The soundtrack, 
“Every Day Is A Holiday,” was written by Katy especially for the commercial and produced by Duke Dumont.

“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection," says Katy Perry.

“I love the mix of style and updated traditions in this year’s Holiday collection. These are pieces for pure pleasure, whether it’s the perfect party dress for the best night out, or the coziest fun jumper for relaxing with friends and family,” says Pernilla Wohlfahrt, H&M’s Head of Design. 

This holiday season, H&M is committed to supporting the children in Myanmar with specially-designed gift cards. For each card bought, the H&M Conscious Foundation will donate 5% of the price to UNICEF. UNICEF will then use the money to provide quality education for vulnerable children in Myanmar, where there is urgent need to improve access to basic education. Through the gift card campaign, UNICEF and the H&M Conscious Foundation aim to directly reach more than 350,000 children with quality primary and lower secondary school education in the Rakhine State. The gift cards will be available in H&M stores globally until December 31st.











Source:
H&M


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