2014-05-25

The Heart Truth Fashion Show 2014


The Heart and Stroke Foundation's Heart Truth Campaign is to increase the awareness that heart disease and stroke is a leading cause of death among women in Canada. Heart disease is not just a “man’s disease”: women are more likely than men to die of a heart attack or stroke killing one in three – more than all cancers combined. The national campaign has received great response since it's first show in Toronto six years ago.

The second annual Calgary's Heart Truth Fashion Show which took place at 8th Ave Place was much more intimate compare to last year, thanks to the effort and hard work of Jacqueline Tyler, Shahr Savizi, and Ashley Tyler. Katrina Oslen-Mottahed was invited to create a special piece for this year's Heart Truth. Placed on the centre of the runway, it created an unique heart-warming connection between the audience and the runway. The night's guests were given a runway presentation showcasing twelve beautifully hand crafted red dresses by eleven designers: Ruby Johnson, Lara Presber, Marsina King, Tracey Wardkerr, Danielle Cameron, Haithem Elkadiki, Michlle Roberts, Malika Rajani, Nicole Rita Tomney, Bellissima and Mackenzie Jones. Each piece were worn by twelve very special women that represent courage and strength. The show was opened by Sandra Thomton, who was a heart disease survivor and closed by Anne Bosman, an 84-year-old lady who was a strong survivor that had previously suffered from two strokes. It was incredible to hear about their stories, I have great respect for both of these women as they have shown their strength and strong will to live. Violinist Sophie Serafino who was modelling Tracey Wardkerr's design gave an amazing music performance as she walked down the runway. Calgary-based F1 racer Ryan Verra, a proud sponso of the night's event walked along with Lisa Bowes. NHL Calgary Flames player Brian McGrattan walked down the runway with his wife Michelle McGratten wearing Danielle Cameron's piece. The Heart Truth Fashion Show was a night of care and love for the people of Calgary.

























































2014-05-23

Y-3 SUPERHEROS A/W 2014-15 Campaign


Y-3 Autumn/Winter 2014-15 campaign, shot by Cedric Buchet with creative direction by Lloyd&Co, visualizes Y-3's examination of superhero vision for the season with two main characters -- the hero and the villain. "Superheroes might be the world's only remaining hope." Is the message of a playful, surreal, and optimistic Y-3 collection and its subsequent marketing materials that examine the tension of good vs. evil. The characters slowly emerge from the haze of smoke to face-off against one another in the ultimate battle to find "Justice for All".

"The collection pays homage to the couturiers of the 60's. I wanted to infuse this spirit into it. I was also thinking of superheroes and the kind of clothes they wear. Cut for an active and fighting life style. So I brought these two worlds together," - Yohji Yamamoto.

Source: Adidas Y_3


Source:
Adidas Y-3

2014-05-21

Moncler Y A/W 2014-15 by Mihara Yasuhiro


Moncler debuts Moncler Y A/W 2014-15 womens by Mihara Yasuhiro (MIHARAYASUHIRO). The capsule collection focuses mainly on outer wear, featuring prints inspired by Japanese culture. The slightly oversized MA-1 jacket are re-elaborated with embroidery of a dragon on both sleeves. The collection ranger from pull-over, fight jacket and mountain boots. Moncler Y A/W 2014-15 collection by Mihara Yasuhiro will hit the stores this coming fall September 2014.














Source: